Nationwide sales begin on Friday, August 7, 2026, and sales in Okinawa Prefecture begin on Tuesday, September 15.
Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO Hajime Murano) has redesigned the packaging for its non-alcoholic beer-flavored beverage “Orion Clear Free.” The product will go on sale nationwide (excluding Okinawa Prefecture) on Friday, August 7, 2026, and in Okinawa Prefecture on Tuesday, September 15, 2026.
"Orion Clear Free"
"Orion Clear Free" is a non-alcoholic beer-flavored beverage characterized by its crisp, easy-to-drink taste and the subtle, rich malt flavor derived from Okinawan barley. Okinawan barley is rich in minerals and protein and is known for its deep, complex flavor, which helps create a refreshing and delicious beverage that showcases the best of Okinawan ingredients. Its crisp, clean mouthfeel—with subdued bitterness—and light, refreshing taste are perfect for Okinawa’s climate, and the product has been well-received by many customers.
Furthermore, its deliciousness has been highly praised by third-party organizations, and in June 2024, it received the Grand Prix—the highest award—in the “Japan Food Selection,” a judging and evaluation program conducted by certified food analysts.
Package Redesign
With this package redesign, we’ve retained the delicious taste of the product while updating the design to more intuitively convey the “sense of freedom” and “joy of toasting” that Clear Free offers. While retaining the brand’s signature light blue color, the design more vividly expresses the refreshing and open-air feel characteristic of Okinawa. It reflects the brand’s vision—that even as a non-alcoholic beer, it can evoke the same sense of togetherness and exhilaration as drinking beer.
Orion Beer will continue to promote moments of celebration that both drinkers and non-drinkers can enjoy together through “Orion Clear Free,” and we are committed to further revitalizing the non-alcoholic beverage market.
■Product Overview
| Product Name | Orion Clear Free, 350 ml cans, 6-can pack × 4 |
| Product Features | There are no changes to the contents. |
| Category | Carbonated Beverages (Non-Alcoholic, Beer-Flavored Beverages) |
| Alcohol Content | 0.00% |
| Ingredients | Fructose-glucose syrup (manufactured in Japan), Dietary fiber (soybean dietary fiber, indigestible dextrin), Barley, hops / carbonation, flavoring, caramel color, Antioxidant (vitamin C), acidulant, Bittering agents, sweeteners (acesulfame K) |
| Release Date | ・Nationwide (excluding Okinawa Prefecture and the Amami Islands): Friday, August 7, 2026 ・Okinawa Prefecture and the Amami Islands: Tuesday, September 15, 2026 |
| Regions of Release | Nationwide, on our official online store |
| Brand Website (Updated August 21) | https://www.orionbeer.co.jp/brand/clearfree/ |
| Official Online Store (Launching August 6) | https://shop.orionbeer.co.jp/products/2450 |
