When planning a trip to Okinawa, arranging a rental car is essential. A rental car is a convenient way to efficiently visit the wide range of tourist attractions. However, many people may feel uncertain about the cost of renting a car or which company to choose. In this article, we’ll provide a detailed comparison of major and budget rental car companies, as well as an overview of the typical rental rates for a trip to Okinawa.
[toc]1. The Benefits of Renting a Car in Okinawa

Okinawa is known for its beautiful natural scenery and rich culture, but public transportation options are limited. Therefore, renting a car offers the following benefits:
Freedom of Movement
You can go wherever you want, whenever you want. Bus tours often have limited destinations, and taking a taxi to distant locations can get expensive.
Improving Access to Tourist Attractions
The Okinawa Monorail only runs from Naha City—where Naha Airport is located—to Urasoe City. You cannot reach the southern part of Okinawa’s main island or the area north of the central region by monorail.
Makes it easy to carry your luggage
The more luggage you have, the more inconvenient traveling becomes. It makes things much easier if you can leave your luggage in the car while sightseeing.
2. Types and Characteristics of Car Rental Companies
There are two types of car rental companies: major chains and budget companies. By understanding the characteristics of each, you can choose the company that best suits your needs.
Major car rental company
・Toyota Rent-A-Car
・Nippon Rent-A-Car
・Orix Rent-A-Car
・Times Car Rental
These companies tend to offer high-quality vehicles and comprehensive services.
Budget Car Rental Company
Budget car rental companies offer lower rates than major chains, but this is often because they use older-model (older-registration) vehicles or used cars. In addition, there can be variations in the services provided and the condition of the vehicles.
3. Average Rates for Major Car Rental Companies
The typical rates for major car rental companies are as follows. Rates may vary depending on the vehicle type and season, but please use this as a reference.
Mini cars: 6,000–10,000 yen per day
Compact cars: 8,000–12,000 yen per day
SUVs and minivans: 10,000–15,000 yen per day
Major car rental companies offer a wide range of benefits, such as early-booking discounts and member discounts, so you can save even more by taking full advantage of them.
4. Average Rates for Budget Car Rental Companies
The typical rates for budget car rental companies are as follows. While their rates are lower than those of major companies, you should be mindful of the services they offer.
Mini-cars: 3,000–5,000 yen per day
Compact cars: 4,000–6,000 yen per day
SUVs and minivans: 6,000–10,000 yen per day
When renting from a budget car rental company, it’s important to check the insurance coverage and any additional fees in advance. Be sure to read customer reviews carefully as well.
5. When Car Rental Rates Rise and How to Keep Them Low
Keep in mind that “when hotel rates are high, car rental rates are also high.”
Rental car rates vary depending on the time of year and availability. By knowing when rates are high and how to keep costs down, you can rent a car wisely.
When Prices Rise
Peak Seasons (Golden Week, Summer Vacation, Year-End and New Year's Holidays)
Weekends and long weekends
Last-Minute Reservations
Ways to Keep Costs Down
Early Booking
Once you've finalized your travel plans, make your reservation as soon as possible. Some car rental companies offer early-booking discounts, such as 60 days in advance.
Use on Weekdays
Renting a car on weekdays is often cheaper. It’s also sometimes easier to make a reservation compared to weekends.
Take Advantage of the Campaign
Take advantage of car rental companies' promotions and discounts. Some companies offer lower rates anytime just by registering as a member on their official website.
6. Tips for Renting a Car
By keeping these key points in mind when reserving a rental car, you can make the process go smoothly.
Reservations on the official website
When booking a rental car, we recommend using the official website. The official website provides the latest information and special offers, so you can book with confidence.
Using Comparison Sites
Comparison websites can be a useful tool for comparing car rental rates. However, you should be aware that using these sites may incur a service fee.
Checking Additional Options
If you need additional options, such as a child seat or a car navigation system, it’s best to check in advance and make a reservation.
7. Things to Keep in Mind When Driving in Okinawa
There are some specific precautions to keep in mind when driving in Okinawa. To ensure a safe and enjoyable driving experience, be sure to keep the following points in mind.
Traffic Congestion
Traffic generally moves slowly in Naha and around tourist areas. Traffic jams are common during rush hour, and traffic volume increases when it rains. Be sure to allow plenty of time in your schedule.
The speed limit on the Okinawa Expressway is 80 kilometers per hour.
The speed limit on the Okinawa Expressway is 80 km/h. Don’t make the mistake of thinking it’s the same as a regular expressway and drive too fast. (Strictly speaking, there are no expressways in Okinawa.)
Securing Parking Spaces
Parking may be limited at tourist attractions and beaches. It’s a good idea to check the location and rates of parking lots in advance.
Changes in the Weather
The weather in Okinawa can change quickly, so be prepared for sudden rain and strong winds. Be sure to check the weather forecast frequently, especially during typhoon season (June–October).
Summary
We’ve provided a detailed breakdown of average car rental costs for trips to Okinawa and a comparison of major and budget rental companies. Renting a car in Okinawa offers a high degree of flexibility and is the best way to enjoy sightseeing efficiently. Compare the features and rates of major and budget companies to choose the one that best suits your needs. Also, be sure to take advantage of early booking discounts and promotional offers to get the best deal on your rental car. Enjoy a comfortable drive so you can fully experience Okinawa’s beautiful nature and culture.
A Safe and Affordable Car Rental Company
Now, for those of you who have read this far, I’d like to share my recommendations for car rental companies in Okinawa.
These three companies are members of the Okinawa Rental Car Association; they offer reasonable prices, are located near the airport, and have very good reviews.

