2025 [Okinawa Car Rental Rates & Comparison Chart] Explains the difference between low season and high season rates.


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沖縄のレンタカー

Did you know that the price of a rental car during a trip to Okinawa varies greatly depending on the time of year and the type of car?
To answer such questions as "When is it cheaper to rent a car?" and "How much does it cost during the high season?", we have compiled a comparison chart of annual car rental rates.

(This is a reference table of the market prices we have found in Okibura. Please note that the price range does not always match.)

Okinawa Car Rental Price Comparison Chart [Annual Market Price] (Japanese only)

Car rental rates in Okinawa vary depending on the type of car, year, and time of year, not to mention the period of use.
We have created the following comparison chart. Please use it as a rough guide as to how much you will be charged at any given time of the year.

Average Value Comparison Chart for Light Cars 2025

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Average price including indemnity. (NOC compensation fee is not included.)
car model Month/Period very day 1 night and 2 days 3 days and 2 nights 4 days and 3 nights 4 Nights 5 Days
light motor vehicle (up to 660cc and 64bhp) January-February ¥5,000 9,000 yen ¥13,000 17,000 yen ¥21,000
older model March-April ¥5,500 10,000 yen ¥14,500 19,000 yen ¥23,500
May ¥6,000 ¥11,000 ¥16,000 ¥21,000 ¥26,000
golden week ¥7,000 ¥13,000 19,000 yen 25,000 yen ¥31,000
June ¥5,500 10,000 yen ¥14,500 19,000 yen ¥23,500
July-August ¥6,500 ¥12,000 ¥17,500 ¥23,000 28,500 yen
Bon Festival ¥7,500 14,000 yen ¥20,000 ¥26,000 32,000 yen
September ¥6,000 ¥11,000 ¥16,000 ¥21,000 ¥26,000
SW ¥7,000 ¥13,000 19,000 yen 25,000 yen ¥31,000
October-November ¥5,500 10,000 yen ¥14,500 19,000 yen ¥23,500
December ¥6,000 ¥11,000 ¥16,000 ¥21,000 ¥26,000
the New Year's holiday ¥7,000 ¥13,000 19,000 yen 25,000 yen ¥31,000
low fuel-consumption model Normal term: Average -¥1,000 to ¥2,000 from the table Busy season: Average -¥3,000 from the table

Average value comparison chart for standard cars 2025

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Average price including indemnity. (NOC compensation fee is not included.)
car model Month/Period very day 1 night and 2 days 3 days and 2 nights 4 days and 3 nights 4 Nights 5 Days
ordinary carriage (train) January-February ¥6,500 ¥11,500 ¥16,500 ¥21,500 ¥26,500
older model March-April ¥7,000 ¥12,500 18,000 yen ¥23,500 29,000 yen
May ¥7,500 ¥13,500 ¥19,500 ¥25,500 31,500 yen
golden week ¥8,500 ¥15,500 22,500 yen 29,500 yen ¥36,500
June ¥7,000 ¥12,500 18,000 yen ¥23,500 31,500 yen
July ¥7,500 ¥13,500 ¥19,500 ¥25,500 31,500 yen
August 8,000 yen ¥14,500 ¥21,000 ¥27,500 34,000 yen
Bon Festival 9,000 yen ¥16,500 ¥24,000 31,500 yen ¥39,000
September ¥7,500 ¥13,500 ¥19,500 ¥25,500 31,500 yen
SW ¥8,500 ¥15,500 22,500 yen 29,500 yen ¥36,500
October-November ¥7,000 ¥12,500 18,000 yen ¥23,500 29,000 yen
December ¥7,500 ¥13,500 ¥19,500 ¥25,500 31,500 yen
the New Year's holiday ¥8,500 ¥15,500 22,500 yen 29,500 yen ¥36,500
low fuel-consumption model Normal term: Average -¥1,000 to ¥2,000 from the table Busy season: Average -¥3,000 from the table

minivan/wagon average price comparison chart 2025

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Average price including indemnity. (NOC compensation fee is not included.)
car model Month/Period very day 1 night and 2 days 3 days and 2 nights 4 days and 3 nights 4 Nights 5 Days
Minivan Wagon January-February ¥12,000 22,000 yen 32,000 yen ¥42,000 ¥52,000
older model March-April ¥13,000 ¥24,000 ¥35,000 ¥46,000 ¥57,000
May 14,000 yen ¥26,000 38,000 yen 50,000 yen 62,000 yen
golden week ¥16,000 30,000 yen ¥44,000 ¥58,000 72,000 yen
June ¥13,000 ¥24,000 ¥35,000 ¥46,000 ¥57,000
July 14,000 yen ¥26,000 38,000 yen 50,000 yen 62,000 yen
August ¥15,000 ¥28,000 ¥41,000 ¥54,000 ¥68,000
Bon Festival 17,000 yen 32,000 yen ¥47,000 62,000 yen ¥77,000
September 14,000 yen ¥26,000 38,000 yen 50,000 yen 62,000 yen
SW ¥16,000 30,000 yen ¥44,000 ¥58,000 72,000 yen
October-November ¥13,000 ¥24,000 ¥35,000 ¥46,000 ¥57,000
December 14,000 yen ¥26,000 38,000 yen 50,000 yen 62,000 yen
the New Year's holiday ¥16,000 30,000 yen ¥44,000 ¥58,000 72,000 yen
low fuel-consumption model Normal term: Average -¥1,000 to ¥2,000 from the table Busy season: Average -¥3,000 from the table

There is a large difference between the lowest and highest prices for different types of vehicles.

Keep in mind that different car rental companies will have different price differences for the same class of vehicle.

Light cars: at the lowest and highest prices Difference of approx. 3,000 yen per day
Regular cars (compact and sedan): at the lowest and highest prices Difference of approx. 10,000 yen per day
Minivans and wagons: at the lowest and highest prices Difference of approx. 20,000 yen per day

Compared to mini cars, regular cars and minivans/wagons tend to have a wider range of prices. The reasons for this price difference are thought to be related to the following factors

Vehicle Year: new and older vehicles will be more expensive; used and lower-aged vehicles will be less expensive.
Car Model / GradeFees are higher for higher grade models of the same standard car or minivan.
Interior and comfort: Prices vary depending on the quality of equipment such as navigation system, seat quality, etc.

In particular, minivans and wagons vary in price by about 20,000 yen per day, so it is important to consider the balance between comfort and cost when traveling with a family or group.

It is difficult to put luggage in the room if you use it at exactly the capacity!

Be careful when choosing a rental car,Not enough space for luggage if you use the room with just the right number of people at capacity.This is to say. The number of passengers who can actually ride comfortably should be less than the maximum number of people, since the number of carry-on bags and shopping luggage tends to increase during trips to Okinawa.

Light car (capacity for 4 persons) → Comfortable for 1 or 2 people(Small space for luggage)
Standard car (capacity for 5 persons) →. Comfortable for 1-3 persons(Many cars have narrow trunks)
Minivan/wagon (capacity for 7-8 persons) → Comfortable for 4-6 people(third row space gets smaller when loaded with luggage)

In particular, light cars are not well suited for long-distance travel or long trips, as there is almost no space for luggage when four passengers are in the car.
Note that minivans also have a narrower trunk space when the third row is used, which can make it difficult to place luggage when traveling with seven or eight people.

Result of booking a rental car at the very last minute of capacity,'On the day of the trip, we rented a second car because our luggage didn't fit.' Another vehicle was not enough, so several of us took a cab to the hotel, dropped off our luggage, and began our trip."What a surprise.

When choosing a rental car, not the capacity.The key point is to consider the number of passengers based on "the number of people who can ride comfortably with luggage loaded.It is!

Tips for Renting a Car in Okinawa at a Low Price

Book early (2-3 months in advance is best, especially during peak season)

Early reservations are important during Golden Week, Obon, and year-end and New Year's holidays, as last-minute reservations will result in a jump in rates.

Use price comparison sites.

Comparison sites such as Rakuten Rent-a-Car, Tabirai Rent-a-Car, and Rennavi allow users to compare prices from multiple car rental companies at once.

Also check the official website of the car rental company

In some cases, it is more economical to make reservations through the rental car company's official website.

Choose a low-cost car rental company

Smaller local car rental companies are often cheaper than large companies. However, check in advance whether they offer pick-up and drop-off services and what coverage they offer. Be sure to check word of mouth.

Car rental rates in Okinawa vary widely depending on the time of year.

Car rental rates in Okinawa vary widely depending on the type of car, year, time of year, and days of use.
Especially during the peak season (GW, Obon, Silver Week, year-end and New Year), the fee can be 1.5 to 2 times higher than usual.

Based on this information, it is important to determine which type of car to choose and at what time of year, depending on each individual's travel plans and budget.
Know in advance when you will be traveling and how to choose a rental car to make the best choice for you!

Contributor Profile

okibra
OKIBRA
Okinawa travel media "OKIBRA" has been happily operated since 2020 by Kazunari, a computer geek, and Son-chan, an anime & food lover! They love Okinawa so much that they have visited more than 50 hotels and 500 restaurants in the prefecture, and they share the charms of Okinawa on Instagram and on the web. We will bring you the charms of Okinawa that you can't find anywhere else, from the unique perspective of a husband and wife team!

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