
Located in Nakijin Village in the northern part of Okinawa Island, “Uppama Beach” is a natural beach renowned for its long stretch of white sand that extends for about 1 km. Characterized by its crystal-clear waters and shallow seabed, it’s the perfect beach for families, couples, and those looking for Instagram-worthy spots.
Recommended for people like this
・People who want to spend some relaxing time in nature
・For those looking for a hidden gem of a beach with few people
・For those looking for Instagram-worthy photo spots
Spotlight on This Location

"Uppama" is an Okinawan dialect term meaning "large beach," and true to its name, it features a long, white-sand beach stretching for about 1 km. The water is crystal clear, and the shallow seabed makes it a safe place for families with young children to play. You can also see Kouri Island from the beach and enjoy the spectacular view.
Check on Google Maps
I'm sure many of you have seen the pink door and bridge on social media! The bridge has been painted in bright colors and looks even cuter now!
Is it safe to bring kids?

Uppama Beach features a gently sloping shoreline, making it a safe place for families with young children to enjoy. During the swimming season (April–September), safety measures are fully in place, including nets to prevent box jellyfish from entering the water and lifeguards on duty. The beach also features facilities such as restrooms, showers, and changing rooms, making it a family-friendly destination.
What about the impact of the weather?

Uppama Beach faces north, so it is less affected by southerly winds during the summer, and the waves are usually calm. However, waves can get high depending on the weather, so we recommend checking the weather forecast and local conditions before swimming.
Local Cuisine Right by the Beach

Located right across from Uppama Beach, “Nakijin Uppama Soba” is a renowned Okinawan soba restaurant beloved by locals. In addition to authentic soba with a light broth, the menu features popular dishes topped with pork belly and pork ribs, making it the perfect spot to stop by after a day at the beach. The restaurant also features terrace seating, where you can enjoy a leisurely meal while feeling the sea breeze. Don’t underestimate this place just because it’s a beachside eatery!
Access Information and Directions

Uppama Beach is about a 1-hour-and-35-minute drive (approximately 91 km) from Naha Airport. Take the Okinawa Expressway, exit at Kyoda IC, then head north on National Route 58 toward Nakijin Village. The beach is located right in front of the Bell Paraiso Resort Hotel and has ample parking available.
Facility Information

Uppama Beach is equipped with facilities such as restrooms, showers, changing rooms, lockers, and a snack bar. You can also rent beach umbrellas and deck chairs to make your visit more comfortable. During the swimming season, jellyfish-proof nets are installed, so you can enjoy swimming with peace of mind.
Parking Information | Convenient and Peace of Mind for Hotel Guests
Uppama Beach is adjacent to the "Bell Paraiso" resort hotel, so it's convenient to use the hotel's parking lot. It's a 1-minute walk from the parking lot across from the hotel to the beach.Pay the parking fee and facility usage fee in advance at the hotel entrance.
Showers, Restrooms, and Changing Rooms Available | Enjoy a Comfortable Day at the Beach
Once you pay the facility usage fee (300 yen per person), you can use the showers, restrooms, changing rooms, and even the pool. The facilities are well-maintained, so you can relax in comfort even after a day at the beach.
Area Information (Distance from Uppama Beach)
Unten Port... About a 5-minute drive from Uppama Beach
Nakijin Castle Ruins... About a 15-minute drive from Uppama Beach
Kouri Island... About a 20-minute drive from Uppama Beach
Okinawa Churaumi Aquarium... About a 20-minute drive from Uppama Beach
Spot Information
| Attraction Name | Uppama Beach |
| Address | Nakijin Village, Kunigami District, Okinawa Prefecture |
| Parking Lot | Fee required (500 yen per day) |
| Swimming Season | April–September (9:00 a.m.–6:00 p.m.) *Please confirm |
| Usage Fee | Adults: 300 yen (free for hotel guests) |
| Protective Netting | Available (Jellyfish Invasion Prevention Net) |
| Restroom | Yes |
| Shower | Yes |
| Changing Room | Yes |
| Lockers | Yes |
| Concession Stand | Available (convenience store, Nakijin Uppama Soba) |

