UWS ENTERTAINMENT Co., Ltd. (Headquarters: Minato Ward, Tokyo; Representative Director: Masanori Miyazawa; hereinafter “UWS”) and Okinawa Times Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture; Representative Director: Kazuhiko Taketomi; hereinafter “Okinawa Times Co.”) have announced the opening of “UWS AQUARIUM × THE OKINAWA TIMES OKINAWA KINGYO MUSEUM (Okinawa Goldfish Museum),” a new experiential art facility that blends goldfish, art, Japanese culture, the charms of Okinawa, and entertainment at “Okinawa Outlet Mall Ashibinaa” in Tomigusuku City, Okinawa Prefecture.
In addition, to celebrate the grand opening,Admission for preschoolers will be free through 2025We hope you’ll all come and join us for this event with your entire family.
Book on Jalan"UWS AQUARIUM × THE OKINAWA TIMES OKINAWA KINGYO MUSEUM (Okinawa Goldfish Museum)"
This facility is,A one-of-a-kind entertainment aquarium that blends goldfish, art, Japanese culture, the charms of Okinawa, and entertainmentThat's it.
The museum features a display of approximately 2,000 goldfish representing 55 different varieties. A diverse array of goldfish—including the “Jumbo Dutch,” one of the world’s largest goldfish varieties, and the “Ryukin,” which has deep ties to Okinawa—adorn this fantastical space like living works of art. One of the highlights is the impressive exhibition space, featuring a large aquarium measuring over 3 meters in length.
In addition, you can enjoy special performances created in collaboration with artists, such as the art collective “Mirror Ballers” and the maverick of the glass art world, Reiichi Ikutame.
Furthermore, Okinawa is a land rich in cultural diversity, having long been a crossroads between Asian countries and mainland Japan. It has a cultural background rooted in embracing and harmonizing its uniqueness and diversity.
The “Ryukin,” an iconic symbol of this facility, is a breed of goldfish believed to have traveled from China to Japan via the Ryukyu Islands, and it has deep ties to Okinawa. Along with the story of this goldfish—which is like a “journey connecting cultures”—we hope that the facility itself will also serve as a bridge connecting people, nature, and art.
[A New Proposal for Okinawa Tourism: The “Experiential Mall”]
This initiative, which allows visitors to enjoy shopping and cultural experiences all at once, can be seen as emblematic of the “experiential consumption” trend that is gaining momentum in the tourism industry. It’s a concept where visitors not only purchase goods but are also moved by the atmosphere, setting, and presentation of the venue—such asThe shift in value from "things" to "experiences" is creating new appeal that goes beyond the traditional framework of shopping malls.is connected to.
For tourists,“A place to add a memorable experience to the end of your trip”As such, for local residents,“A place where you can casually enjoy a break from the everyday”It is expected to serve as a hub, opening up the possibility of new developments in both tourism and the local community by engaging visitors from both Japan and abroad.
Overview of Each Zone
ZONE 1: Festival -MATURI-
Inspired by traditional Japanese night festivals, this area lets you experience classic festival games like goldfish scooping and superball scooping.
ZONE 2: Water Mirror -MIZUKAGAMI-
On display is a glass art piece featuring goldfish, created in collaboration with artist Reiichi Ikutame. It invites visitors into a mysterious space using mirrors that alter the appearance of the artwork through the refraction of light.
ZONE 3: Hanami -HANAMI-
This is an area where you can take commemorative photos with elegant goldfish surrounded by floral art inspired by the tropical island of Okinawa.
ZONE4: Dejikin -DEJIKIN-
This experience combines interactive goldfish scooping with fortune-telling using modern technology. When you scoop a goldfish onto your palm, a fortune slip appears.
ZONE5: Samurai -SAMURAI-
A space created by GAKYO MIYAZAWA, infused with the spirit of wabi-sabi, that fuses the “beauty” of Japan with the “beauty” of goldfish. Here, you can feel the pulse of life in the goldfish—true living art.
ZONE6: Miyabi -MIYABI-
A space designed to evoke a princess's goldfish-themed room with a variety of colors. It's the perfect setting for a glamorous photo shoot.
ZONE7: Goldfish Disco -KINGYO DISCO-
A main artwork created in collaboration with the art collective “Mirror Ballers” that stimulates all five senses. It’s an otherworldly disco experience you can only enjoy at the Okinawa Goldfish Museum.
ZONE 8: Upper Viewing Corridor -UWAMI KAIROU-
Inspired by the Edo-period Goldfish Festival, this circular space features adorable goldfish lanterns “swimming” through the air, allowing visitors to view the goldfish from above—a traditional Japanese method of appreciating them.
About Our Collaborating Artists
Aquarium Producer "GAKYO MIYAZAWA"
As the president of UWS ENTERTAINMENT, I use my delicate yet unconventional ideas to transform aquariums into<水の惑星> Known as the “maverick” of Japan’s aquarium scene, he has pioneered a new style of aquarium art. He has earned acclaim across various genres, including terrariums and biotopes, and has garnered widespread support by organizing collaborative events with artists from diverse fields such as ceramics and music. His works, which captivate the hearts of viewers, are so elegant and beautiful that they make one lose track of time.
<受賞実績の一例>
Japan Ornamental Fish Fair Aquarium Display Contest: Japan Ornamental Fish Promotion Association Chairman’s Award
Japan Ornamental Fish Fair, Aquarium Display Contest, Minister of Agriculture, Forestry and Fisheries Award, and many others
Reiichi Namatame
Based on an original story depicting a world where everything has turned to glass, these glass installations bring that scene to life. The artist exhibits both indoors and outdoors, including at outdoor music festivals and commercial facilities. By depicting luminous, vibrantly colored plants and glassified creatures, the artist fantastically portrays the strange and mysterious forms of life that adapt and evolve in response to any environmental changes, striving to embody this glassified world.
<実績>
Solo Exhibition: “Vibrantly Colored Glow-in-the-Dark Plants ”UkarukuPa’: Kyoto Colonies Management Research Laboratory,” Gallery Vinyl Tape (Kyoto)
’FUJI ROCK FESTIVAL ’24," NAEBA SKI RESORT (Niigata), and many others
MIRRORBOWLER
An art collective that creates spaces of light and shadow. The group began its activities in 2000. The group consists of members from various fields, including graphic designers, photographers, visual artists, and lighting designers. They aim to create works that speak to the hearts of people—regardless of age, gender, race, language, or religious beliefs—by enveloping spaces in light infused with love and joy, cherishing Japanese culture and nature, and drawing inspiration from them.
<実績>
Smart Illumination Yokohama, Celebrations for the 100th Anniversary of Meiji Jingu’s Founding, and many others
"UWS AQARIUM × THE OKINAWA TIMES OKINAWA KINGYO MUSEUM" Store Overview
Event Dates: April 25, 2025 –
Hours: 11:00 a.m. – 7:00 p.m. *Last admission is 30 minutes before closing time.
Admission Fee: Adults (college and vocational school students and older): 1,500 yen
Children (elementary, middle, and high school students): 800 yen
Preschoolers (ages 4–6): 300 yen
Ages 3 and under: Free *During the grand opening celebration period (through 2025), admission for toddlers is free.
[About Discounts for People with Disabilities]
Upon presentation of any type of disability ID card, the admission fee will be half the regular price for the cardholder and one accompanying guest only. Please purchase your tickets at the ticket counter on the day of your visit.
*Cannot be combined with other discounts.
Location: Okinawa Outlet Mall Ashibinaa Okinawa Kinmi Museum, 1-188 Toyosaki, Tomigusuku City, Okinawa Prefecture 901-0225
About "UWS ENTERTAINMENT, Inc."
Company Name: UWS ENTERTAINMENT Co., Ltd.
Address: 3rd Floor, Aqua City Odaiba, 7-1 Daiba 1-chome, Minato-ku, Tokyo 135-0091
Representative: Masanori Miyazawa, Representative Director
Business Activities: Event planning and management; aquarium design, installation, and maintenance; aquarium leasing and rental
■ About “Okinawa Times Co., Ltd.”
Company Name: Okinawa Times Co., Ltd.
Address: 2-2-2 Kumoji, Naha City, Okinawa Prefecture 900-8678
Representative: Kazuhiko Taketomi, President and CEO
Business Activities: Publication of daily newspapers (Okinawa Times, Nikkan Sports Okinawa Regional Edition); cultural initiatives and publishing
